Direct-to-Consumer Wines Sales
Direct-to-Consumer wine sales in the US. grew 160% in 2017 and topped $26.7 bn. With the highest profitability of all distribution channels direct-to-consumer sales it is an attractive alternative for EU wineries and merchants, too. Yet, few wineries utilise the potential and even less do it well.
Are you selling your wines online (right)?
Social Media
Facebook has 2.08 bn users. People spend 135 minutes per day on social media. With the next generation of customers (Millennials) an increasing number of wine drinkers collect information about brands and wines using social media channels. They also prefer to make their purchases online.
Are you engaged with them?
Technology & Processes
For wine online sales to operate well, several components have to be built, integrated and maintained in a consistent fashion. Wineries and merchants should build responsive websites and online shops, renew their communications strategy and move it online, build a strong social footprint, introduce marketing automation and utilise online promotion.
Have you got all components under control?
Conversion
Getting your webshop up and running is only the first step. Communications, promotion and customer engagement have to be aligned well in order that a sales transaction happens on your online platform. Wineries and retailers should shift their marketing efforts to conversion: collect lead data across diverse channels and convert it into online sales.
Is your marketing conversion focused?
About The Presenter
Zsolt Keszler works as a digital marketer & strategist in Germany. He is the founding partner of the Dee-Wine digital marketing agency. As a freelance consultant he splits his time between helping wine businesses design and execute their strategies and leading complex business transformation programs of global companies.
